Know exactly what to fix to improve your AI readiness.
Get a tailored analysis of how well your website is positioned to be discovered, understood, trusted and used by AI and search systems, plus clear, page-by-page instructions for what to improve.
No vague recommendations. No technical report you don't understand.
We find it. You fix it.
Delivered within 48 hours · No subscription · Prioritised 90-day action plan
What does the DIY AEO Audit actually do?
How ready is your website for AI discovery?
We analyse the signals that help AI and search systems access, understand, verify and use information about your business.
What should you improve first?
We turn the findings into a prioritised implementation plan, including page-specific recommendations and practical instructions you or your team can action.
This is an AEO readiness audit, not an AI ranking guarantee. Actual AI visibility requires separate testing of how your brand appears across live AI answers.
Your AEO Readiness Score
Your score is built from six weighted components, each with its own findings and recommendations.
Can AI and search crawlers access and parse your content?
Can machines clearly understand your pages, services and information?
Is your business corroborated by credible sources beyond your own website?
Can machines confidently identify who you are and connect your digital presence?
Does your website actually answer the questions customers are likely to ask AI?
Does your digital presence provide specific, verifiable evidence of expertise, experience and legitimacy?
More than a technical website scan.
AI Access
Can AI and search crawlers access and parse your content?
- Crawl accessibility
- robots.txt
- Sitemap
- Indexability
- Page accessibility
- Relevant crawler restrictions
- Technical barriers to content discovery
Content Clarity
Can machines clearly understand your pages, services and information?
- Page structure
- Heading hierarchy
- Content organisation
- Lists and tables
- Clear service descriptions
- Machine-readable information
- Content extraction opportunities
External Authority
Is your business corroborated by credible sources beyond your own website?
- Credible third-party mentions
- Media
- Industry sources
- Professional profiles
- Research
- Associations
- Relevant directories
- Partnerships and other corroborating sources
We never treat "not detected" as "does not exist".
Entity Strength
Can machines confidently identify who you are and connect your digital presence?
- Organisation naming
- Brand consistency
- Organization schema
- sameAs signals
- Brand and parent relationships
- Key people
- Products and services
- External profiles
- Third-party corroboration
Answer Readiness
Does your website actually answer the questions customers are likely to ask AI?
- Discovery questions
- Problem and solution questions
- Commercial intent questions
- Comparison questions
- Trust and validation questions
We never use the existence of FAQ schema as a proxy for Answer Readiness.
Trust Signals
Does your digital presence provide specific, verifiable evidence of expertise, experience and legitimacy?
- Named people
- Expertise and credentials
- Original data and statistics
- Case studies
- Customer evidence and reviews
- Partnerships and awards
- Sources
- Contact and business information
Not just what's wrong. Where it's wrong.
Page
/services/aeo-audit
Finding
The page explains the service but doesn't directly answer several high-intent customer questions.
Recommended action
Add a concise section answering:
- What does an AEO audit include?
- How much does an AEO audit cost?
- How long does an AEO audit take?
- What's the difference between AEO and SEO?
- How do I know if my business is appearing in AI answers?
Impact
High
Effort
Medium
Priority
NowEvery item in your audit follows the same structure: what we found → why it matters → what to do → impact → effort → priority.
Recommendations you can actually implement.
Organisation and entity clarity
Illustrative exampleWhat we found
The site provides limited machine-readable information connecting the organisation with its broader digital presence.
Why it matters
Clear entity signals help search and AI systems identify the organisation and connect information about it across relevant sources.
What to do
Implement Organization JSON-LD including:
- Organisation name
- Official URL
- Logo
- Relevant sameAs profiles
Check that organisation details are consistent across the website and authoritative third-party profiles.
Your implementation pack
- Page-by-page recommendations
- Organisation schema guidance
- Structured data recommendations
- robots.txt recommendations
- AI crawler accessibility checks
- Heading and content structure improvements
- Suggested customer questions to answer
- Answer-block examples
- FAQ recommendations where genuinely useful
- Internal linking opportunities
- Entity consistency recommendations
- Trust and evidence improvements
- External authority opportunities
- Developer instructions where required
- Content instructions where required
Depending on the issues detected, your pack can include any of the above. Recommendations are generated from the actual findings for your website, so not every audit includes every item.
You won't get a list of 50 things to fix at once.
High-impact foundational improvements.
Fix these first.
Changes that strengthen content, answers, entities and trust.
Build these once the foundations are in place.
Longer-term authority and visibility opportunities.
These compound over time.
Your next 90 days, mapped out.
Days 1–30
Fix the foundations
- Accessibility issues
- Entity clarity
- Structured data
- Site structure
- High-priority trust gaps
Days 31–60
Build better answers
- Commercial questions
- Service-page improvements
- Answer-first content
- Comparison content
- Evidence and sourcing
Days 61–90
Strengthen authority
- Third-party presence
- Expert positioning
- Relevant citations
- PR opportunities
- Partnerships
These are examples. Your exact roadmap is tailored to the findings for your website.
Readiness is different from visibility.
A technically strong, well-structured website isn't automatically the business AI recommends.
The DIY Audit measures the signals you can improve to strengthen your AEO readiness. To determine whether AI is actually mentioning, recommending and citing your business, AEO Studio uses a separate AI Visibility methodology.
Can your digital presence support AI discovery and understanding?
Measured in the DIY Audit.
- AI Access
- Content Clarity
- External Authority
- Entity Strength
- Answer Readiness
- Trust Signals
Is your brand actually appearing in AI answers?
Measured in the managed AI Visibility service.
- Controlled prompt testing
- Brand mentions
- Recommendations
- Citations
- Competitor appearances
- Citation sources
- AI Visibility Score
- AI Share of Voice
Choose how far you want to go.
Free AEO check
See where you stand.
- Quick website scan
- Indicative AEO Readiness Score
- Key strengths
- Top opportunities
DIY AEO Audit · $499
Know exactly what to fix.
- Full AEO Readiness Score
- Six-pillar analysis
- Deeper website analysis
- Page-by-page findings
- Prioritised recommendations
- Implementation instructions
- Impact vs effort
- 90-day roadmap
- Delivered within 48 hours
Managed AI Visibility
Measure and improve how you show up in AI.
$1,500 AUD per month for three months, or $4,500 paid in full.
- Everything required for deeper AEO analysis
- Controlled AI prompt testing
- AI Visibility Score
- AI Share of Voice
- Competitor benchmarking
- Citation and source analysis
- Ongoing optimisation and measurement
Built for businesses that want to do the work themselves.
Good fit
- You have someone who can update your website
- You have internal marketing or content capability
- You're comfortable implementing recommendations
- You want expert direction without an ongoing agency fee
- You want to understand what to prioritise
Not the best fit
- You want someone else to implement everything
- You want ongoing AI visibility monitoring
- You need competitor prompt tracking
- You want monthly optimisation and reporting
Stop guessing what AI needs from your website.
Get your AEO Readiness Score, page-by-page recommendations and a prioritised 90-day plan for improving your digital presence.
$499 AUD · One-off · Delivered within 48 hours