The future of search isn't about ranking.
It's about being recommended.
Hi, I'm Phoebe Adams, founder of AEO Studio.
For more than 20 years I've helped businesses grow through digital marketing, content strategy, SEO and lead generation. Over the past decade, I've worked inside startups, scaling brands from early-stage ideas to high-growth businesses, leading marketing teams, building communities and creating strategies that deliver measurable commercial results.
Throughout my career, one thing has remained constant: search is constantly evolving.
We've moved from directories to Google. From keywords to content. From mobile-first to voice search. Now we're entering the next evolution, where customers ask ChatGPT, Gemini, Claude and Perplexity for recommendations instead of scrolling through pages of search results.
— Phoebe Adams
That's why I founded AEO Studio.
AI search is changing how people discover businesses.
Instead of typing keywords into a search engine, customers are asking questions like:
“Who's the best accountant for startups?”
“Recommend a family lawyer in Perth.”
“What's the best project management software for construction companies?”
The businesses that appear in these answers won't necessarily be the ones with the biggest advertising budget. They'll be the businesses that AI understands, trusts and can confidently cite.
Answer Engine Optimisation (AEO) helps make that happen.
At AEO Studio, we combine technical optimisation, strategic content and entity development to improve your visibility across AI-powered search platforms.
Our work goes beyond traditional SEO.
We focus on creating websites and content that are easy for AI to discover, understand and reference, while strengthening the authority and trust signals that influence recommendations.
Every recommendation we make is practical, evidence-based and aligned with your commercial goals.
Technology changes. Great marketing doesn't.
We believe businesses shouldn't chase every new trend. They should build strong digital foundations that continue to deliver value as search evolves.
Our role is to help you understand what matters, prioritise the highest-impact opportunities and position your business for the future of discovery.
Because the brands that succeed in the AI era won't simply rank higher.
They'll be the ones people — and AI — trust enough to recommend.
Let's build a business AI wants to talk about.
Try our free website audit. We'll show you exactly where you're cited today, where you're not, and the fastest path to changing that.